Posted in Desserts on May 23, 2016
Snacking is serious business. Over 65% of adults 18 and older (that’s 155 million people) say they snack between meals.1 And while more and more Americans are seeking healthier options to satisfy their hunger, there are still plenty of moments throughout the day when only something a little sweeter will do.
Baked goods are no longer relegated to after-dinner desserts. Instead, consumers are finding reasons to snack on something sweeter at any time. In fact, over 40% of adults reach for a sweet snack during the day, compared to only 33% who want something salty.1
It’s not surprising then that Americans spent $20 billion on sweet baked goods in 20141 … yes, BILLION. To stay in the sweet snack game, you’ve got to mix up your offerings. Providing more options means more opportunity to help sweeten sales.
That means balancing traditional treats with more modern options like mini baked goods—think mini donuts, mini croissants and mini éclairs, ooh la la! Single-serve snacks are another great offering as they fit into consumers’ on-the-go lives AND create an easy way to stay top-of-mind with snackers who keep an eye on portion control. Plus, smaller treats may help your profits as consumers say they’ll pay more for portable options that fit into their busy lifestyles.1
So remember, to stay in the snack game you’ve got to keep your offerings unique, portable and, most importantly, diverse enough to satisfy the sweet tooth from morning to night.
How do you satisfy sweet snackers? Share your best baked goods below.
1 PR Newswire, “Report: Finding the Sweet Spot in $20 Billion Sweet Baked Goods Market,” Packaged Facts, January 29, 2016, http://www.prnewswire.com/news-releases/report-finding-the-sweet-spot-in-20-billion-sweet-baked-goods-market-300209971.html
