Let's Chat Snacks

To Catch a Unicorn: Colorful Foodservice Trend Captures Millennial Market

Let's Chat Snacks Posted on Jul 10, 2018 8:00:00 AM

Leave it to the magic of social media to turn the myth of the unicorn into a dream come true for savvy food and beverage brands and foodservice operators. Unicorn food and beverages—those colorful, Instagram-worthy creations that surprise and delight a vast, visually oriented millennial market—are literally custom-made for the age of social media.

“Unicornification” (typically the act of dying food into a dazzling rainbow of pastels, often with a dash of glitter) has morphed everything from cheesecake, fudge, frappes, milkshakes, toast and cocktails into a shimmery, multicolored feast for the eyes.

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Topics: Millennials, Restaurant Operations, Snacking, Marketing

Meal Kits Offered in Stores Bite into Foodservice Market Share

Let's Chat Snacks Posted on Jun 11, 2018 8:00:00 AM

Meal kits are elbowing their way to a place at the big-box table as major food retailers strive to satisfy the consumer’s hunger for convenient meal solutions.

As reported in our last post on the subject, it wasn't that long ago that meal kit sales broke the $1 billion mark. Now a $2.2 billion business with an expected annual growth rate of 25-30% over the next half-decade,1 meal kits continue to deliver big business for subscription services like Blue Apron and Plated. And, as Albertson’s $200 million purchase of Plated shows, more traditional segments of the food and beverage industry want in.

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Topics: Millennials, Restaurant Operations, Trends, Marketing

Gotta Love It: Social Media Feeds the Need for Menu Innovation

Let's Chat Snacks Posted on May 8, 2018 8:00:00 AM

There’s a lot to love when it comes to social media. Today’s consumers certainly seem to think so. According to data from Mintel, a leading provider of market research, insight and analysis, 93% of Americans are social media users.1

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Topics: Millennials, Snacking, Trends, Marketing

Smart Bites: Limited-Time Offers, Limitless Opportunities

Let's Chat Snacks Posted on Apr 24, 2018 8:00:00 AM

Limited-time offers have gone a long way for a long time, and foodservice operators continue to get a lot of mileage out of them as go-to business boosters.

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Topics: Desserts, Millennials, Snacking, Trends, Marketing

Foodservice Wake-Up Call: Cereal Struggles to Bowl over Consumers

Let's Chat Snacks Posted on Feb 6, 2018 8:00:00 AM
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Soggy sales are putting a damper on the cereal market, sinking business for some major brands. The popularity of this once-perennial staple has been declining for years as consumer preferences have shifted to better-for-you and grab-and-go breakfast options.

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Topics: Millennials, Trends, Marketing

Restaurant Operations Find Loyalty Programs Financially Rewarding

Let's Chat Snacks Posted on Sep 25, 2017 8:00:00 AM

More and more restaurant operations are serving up loyalty programs to help drive sales and build customer loyalty.1 As technology-driven innovations such as app-enabled takeout transform the foodservice industry, restaurant loyalty programs are experiencing a surge in popularity worldwide.1

In a poll last year of 6,500 internet users in eight countries, multinational computer technology company Oracle found that 65% of respondents in the U.S. belonged to foodservice loyalty programs.1 The popularity of such programs was highest in respondents from the States, with Brazil (64%) and Mexico (62%) close behind.1 In Great Britain and Australia, more than half of consumers surveyed said they were foodservice loyalty program members.1

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Topics: Restaurant Operations, Marketing, Loyalty

Focus Pocus: The Magic of Millennial Foodservice Photos on Social Media

Let's Chat Snacks Posted on Apr 10, 2017 8:00:00 AM

Millennials are social beasts with a ravenous appetite for interaction – online, on their phones and in-person. That can be a heady recipe for success for foodservice and restaurant operations, provided they tap into the power of social media to leverage millennial snack trends and their taste for social sharing.

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Topics: Millennials, Snacking, Marketing

X-TRA Hot Foodservice Trends of Generation X

Let's Chat Snacks Posted on Jan 9, 2017 8:00:00 AM
As the middle child of foodservice marketing, Generation X is the brand X of demographic cohorts – generic, nameless, and devoid of fanfare. We know they’re out there somewhere, lost in all the attention paid to baby boomers (their parents) and millennials (their kids) – the second and first largest generations, respectively. And unlike the up-and-coming Generation Z, they lack the allure and excitement of novelty and the promise of future profits.
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Topics: Snacking, Trends, Marketing

Cooking Up Successful Email Campaigns

Let's Chat Snacks Posted on Sep 5, 2016 8:00:00 AM

A feast of devices and digital marketing channels has created a feeding frenzy for marketers hungry to reach new customers and retain existing ones. As we explored in “Marketing on the Menu,” digital marketing is a must-or-bust proposition for today’s restaurant operations. To keep pace with a digitally accelerating marketing environment filled with digitally savvy consumers, you need to capitalize on the foodservice trend of tapping into tech and get a handle on what it brings to the table.

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Topics: Technology, Millennials, Promotions, Marketing, Loyalty, Mobile

E‑Commerce: A Feast of Opportunities and Challenges

Let's Chat Snacks Posted on Aug 16, 2016 2:40:21 PM

For foodservice operators hungry for growth and higher margins, riding the e‑commerce wave can be very appealing. But understanding e‑commerce, its potential and pitfalls, is essential if you don’t want to come up empty, or worse, in a hole of wasted time and money.

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Topics: Technology, Trends, Marketing

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