When it comes to online reviews, foodservice operations often seem to be elbowing their way to a more prominent place at the table. As consumers feast on restaurant review sites, online reputation management is placed high on the menu of must-dos.
Snacking is taking up a commanding space at the table when it comes to food consumption. Survey data shows that snacking gobbles up 50% of all eating occasions,1 and one in four millennials snack four or more times a day.2
Nothing feeds the foodservice bottom line like loyal customers. As the National Restaurant Association reported, repeat customers account for as much as 70% of a restaurant’s revenue.1 These patrons are also more likely to have a higher check average, given survey data that shows a 60-70% probability of upselling to an existing customer, compared to 5-20% for new ones.2
Consumers who hunger for the speed and convenience of restaurant apps are occupying an increasingly prominent place at the foodservice table. The market research and analytics firm DMI dubs them “mobile reliants”—millennials who have come of age during the rise of digital connectivity and who eat up the at-your-fingertips features (like mobile ordering and payments) of quick service apps.1