There’s a lot to love when it comes to social media. Today’s consumers certainly seem to think so. According to data from Mintel, a leading provider of market research, insight and analysis, 93% of Americans are social media users.1
Limited-time offers have gone a long way for a long time, and foodservice operators continue to get a lot of mileage out of them as go-to business boosters.
Soggy sales are putting a damper on the cereal market, sinking business for some major brands. The popularity of this once-perennial staple has been declining for years as consumer preferences have shifted to better-for-you and grab-and-go breakfast options.
More and more restaurant operations are serving up loyalty programs to help drive sales and build customer loyalty.1 As technology-driven innovations such as app-enabled takeout transform the foodservice industry, restaurant loyalty programs are experiencing a surge in popularity worldwide.1
In a poll last year of 6,500 internet users in eight countries, multinational computer technology company Oracle found that 65% of respondents in the U.S. belonged to foodservice loyalty programs.1 The popularity of such programs was highest in respondents from the States, with Brazil (64%) and Mexico (62%) close behind.1 In Great Britain and Australia, more than half of consumers surveyed said they were foodservice loyalty program members.1
Millennials are social beasts with a ravenous appetite for interaction – online, on their phones and in-person. That can be a heady recipe for success for foodservice and restaurant operations, provided they tap into the power of social media to leverage millennial snack trends and their taste for social sharing.
A feast of devices and digital marketing channels has created a feeding frenzy for marketers hungry to reach new customers and retain existing ones. As we explored in “Marketing on the Menu,” digital marketing is a must-or-bust proposition for today’s restaurant operations. To keep pace with a digitally accelerating marketing environment filled with digitally savvy consumers, you need to capitalize on the foodservice trend of tapping into tech and get a handle on what it brings to the table.
For foodservice operators hungry for growth and higher margins, riding the e‑commerce wave can be very appealing. But understanding e‑commerce, its potential and pitfalls, is essential if you don’t want to come up empty, or worse, in a hole of wasted time and money.
When considering the mega-impact micro markets are having on the food service industry, you can’t help but wonder how the trend started, where it’s headed, and what it means for you and your customers. A macro picture of micro markets can deepen your understanding of them and help you grab a bigger piece of the constantly growing self-service pie.