How to feed the consumers' need for balanced wellness and snacking satisfaction
With 77% of adults worldwide in agreement that there is a time and place for both healthy snacks and indulgent snacks*, it's become clear that consumers are taking a more holistic approach to snacking.
In this report, find the four steps to help you hit the sweet spot between wellness and snacking:
Know your snacker and how to keep up with the shift in their expectations.
Know what consumers are snacking on and how brands play an important role in their decision making.
Offer a balanced snack mix to align with consumers' more mindful and holistic approach to snacking.
Empower consumers to snack right with trusted brands and products.
*Mondelēz International and The Harris Poll, State of Snacking: 2019 Global Consumer Snacking Trends Study
