All's Well

How to feed the consumers' need for balanced wellness and snacking satisfaction
5846 Q1 White Paper 2020_r6_COVER

With 77% of adults worldwide in agreement that there is a time and place for both healthy snacks and indulgent snacks*, it's become clear that consumers are taking a more holistic approach to snacking. 

In this report, find the four steps to help you hit the sweet spot between wellness and snacking:

  • Know your snacker and how to keep up with the shift in their expectations. 

  • Know what consumers are snacking on and how brands play an important role in their decision making. 

  • Offer a balanced snack mix to align with consumers' more mindful and holistic approach to snacking.

  • Empower consumers to snack right with trusted brands and products. 

*Mondelēz International and The Harris Poll, State of Snacking: 2019 Global Consumer Snacking Trends Study