Reimagining the Breakfast Space for the Modern Consumer

5 Strategies to Help Keep Breakfast Service Relevant in an On-the-Go World

5847 Mondelez Q2 White Paper Custom Content 2020_r8_COVER

Breakfast has become big business in recent years, breaking down dayparts, driving innovation, and inspiring “Breakfast Wars” between some of the nation’s biggest chains.* Often called “the most important meal of the day,” breakfast can also be one of the most profitable thanks to a large number of classic menu items already inherently made for take out and off-premise enjoyment. Read on for easy, actionable ways to keep your breakfast service focused, relevant and thriving today and always, including:

  1. Planning a Smart Strategy
  2. Modifying Menus for Portability
  3. Streamlining Pantries
  4. Leveraging Delivery
  5. Moving More Volume with Family-Style Menus

*Technomic, Understanding the Guest Experience Amidst the “Breakfast Wars”: Examples from Quick Service Chains, 2019